We’ve had the pleasure of collaborating with Maria Vetrano on a few projects recently, and to say we’re impressed is an understatement. Her encyclopedic knowledge of the PR industry—from the technology and editors to the intricate business of communications—has us awestruck. Maria is a PR nerd of the highest order (this is meant with genuine admiration) so when she released her new guide book, we knew we had to share it. Check it out of PR is any part of your job description!
Public Relations 101: Essential Guide to Deep Tech PR by Maria Vetrano, an industry vet with a long-lasting career in publicizing microelectronics and embedded systems, is an easy-to-read guide that demystifies the foundational components of good PR. Written for deep tech companies in markets spanning autonomous systems, semiconductors, sensors, and embedded systems, Public Relations 101 offers field-proven tips for startups, industry associations, internal marketing and product management groups, and others who wants to understand, and apply, the essential tenets of effective PR to drive their business interests.
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