inbound marketing
Click Inflation and the Rise of Bots: What Email Marketers Need to Know
In today’s data-driven marketing landscape, accurate metrics are crucial. Click-through rates (CTR) are a primary performance indicator for email campaigns, guiding everything from future content decisions to A/B testing strategies. But over the past few years, a growing issue has emerged—click inflation due to bot activity. This silent disruptor is skewing reports and leading to…
Read MoreIt’s just an email… right?
Although email marketing has been in existence for years, there is nothing simple about navigating this promotional channel. Most of us have experienced the good, the bad, and the ugly of email marketing in our own inboxes. It’s all about quality So how do you ensure that your prospects and clients perceive your company’s emails…
Read MoreYour press release, and the importance of media relations
Well, you did it. After eighteen months of planning, goal-setting, countless hours of hard work, and numerous revisions, your company finally has a new product to launch. With the bugs ironed out and performance even better than you planned, you know the sales from the stack of pre-orders on your desk are going to put…
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