Making the most of your trade show exhibition

Industry trade shows can be one of the best ways for your company to make direct contact with your target market(s) and the customers you serve. They can also be daunting to plan and execute amidst all other job responsibilities. LHM & Co. has an abundance of experience with the Electronics, Lighting, and RF industry…

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It’s just an email… right?

Although email marketing has been in existence for years, there is nothing simple about navigating this promotional channel. Most of us have experienced the good, the bad, and the ugly of email marketing in our own inboxes. It’s all about quality So how do you ensure that your prospects and clients perceive your company’s emails…

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Your press release, and the importance of media relations

Well, you did it. After eighteen months of planning, goal-setting, countless hours of hard work, and numerous revisions, your company finally has a new product to launch. With the bugs ironed out and performance even better than you planned, you know the sales from the stack of pre-orders on your desk are going to put…

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Why LHM & Co?

Why LHM & Co? LHM & Co’s parent company, LH Media Inc, formed in 2012 as a media rep firm for several electronics engineer publications. Today, they are the North American sales channel for seven publishing groups covering nearly 20+ media brand within the electronics, LED/Lighting, and RF sectors. After nearly a decade of building relationships and working closely…

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Role-playing your way to great SEO

Your company’s website is critical to the success of your business and is a top destination for marketing activity. The goal for most digital, and even some print, marketing campaigns is to direct potential customers to your website to learn more about your products, make a purchase, or – as is often the case in…

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partnering with an external marketing team

Build it, don’t burn it — marketing with an external team

October 2021 marks the 150th anniversary of the great Chicago fire – indeed, one of the great tragic events of the late 1800’s. Due to this upcoming anniversary (aren’t anniversaries typically associated with something happy?) there have been several articles about the fire making the news headlines, and most of them are excellent, packed with insight and historical knowledge.   A short history lesson …

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planning your digital strategy

What’s your digital strategy?

With school back in session for the 2021-2022 academic year, we’ve returned to enjoying the nightly homework sprints we (fondly) forgot about over the summer (and to an extent, forgotten about during last year’s COVID-driven school schedules!). The other night my son was working on a project for his leadership class regarding a ‘survival strategy’…

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