“Social Media puts the public into PR and the market into marketing” says Chris Brogan, the President of New Marketing Labs. And if you step into our world of business-to-business marketing (B2B), it’s evident that this is an absolute fact. With society now able to reach the whole world at the push of a button,…
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Well, you did it. After eighteen months of planning, goal-setting, countless hours of hard work, and numerous revisions, your company finally has a new product to launch. With the bugs ironed out and performance even better than you planned, you know the sales from the stack of pre-orders on your desk are going to put…
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Why LHM & Co? LHM & Co’s parent company, LH Media Inc, formed in 2012 as a media rep firm for several electronics engineer publications. Today, they are the North American sales channel for seven publishing groups covering nearly 20+ media brand within the electronics, LED/Lighting, and RF sectors. After nearly a decade of building relationships and working closely…
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Your company’s website is critical to the success of your business and is a top destination for marketing activity. The goal for most digital, and even some print, marketing campaigns is to direct potential customers to your website to learn more about your products, make a purchase, or – as is often the case in…
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October 2021 marks the 150th anniversary of the great Chicago fire – indeed, one of the great tragic events of the late 1800’s. Due to this upcoming anniversary (aren’t anniversaries typically associated with something happy?) there have been several articles about the fire making the news headlines, and most of them are excellent, packed with insight and historical knowledge. A short history lesson …
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With school back in session for the 2021-2022 academic year, we’ve returned to enjoying the nightly homework sprints we (fondly) forgot about over the summer (and to an extent, forgotten about during last year’s COVID-driven school schedules!). The other night my son was working on a project for his leadership class regarding a ‘survival strategy’…
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