Email marketing continues to be one of the most cost-effective channels for B2B communication. But the tools available vary widely in price, features, and complexity. For many teams, the choice often comes down to whether a simple email platform will suffice or if it’s time to invest in a marketing automation tool. In this review,…
Let’s be honest. You’re using AI to help create content. Everyone is. These new tools are incredible for brainstorming ideas and churning out drafts at lightning speed. They’re a massive boost to efficiency, and in a world where you need to publish constantly, that feels like a superpower. But there’s a problem, and it’s getting…
In today’s data-driven marketing landscape, accurate metrics are crucial. Click-through rates (CTR) are a primary performance indicator for email campaigns, guiding everything from future content decisions to A/B testing strategies. But over the past few years, a growing issue has emerged—click inflation due to bot activity. This silent disruptor is skewing reports and leading to…
The last couple years I’ve been spending far more time on social media for work and far less time scrolling Facebook, Instagram, and YouTube for leisure. I view this as a good thing as we all know social media can be a serious time-suck. But when it comes to marketing a business, your presence on…
Industry trade shows can be one of the best ways for your company to make direct contact with your target market(s) and the customers you serve. They can also be daunting to plan and execute amidst all other job responsibilities. LHM & Co. has an abundance of experience with the Electronics, Lighting, and RF industry…
Although email marketing has been in existence for years, there is nothing simple about navigating this promotional channel. Most of us have experienced the good, the bad, and the ugly of email marketing in our own inboxes. It’s all about quality So how do you ensure that your prospects and clients perceive your company’s emails…
Well, you did it. After eighteen months of planning, goal-setting, countless hours of hard work, and numerous revisions, your company finally has a new product to launch. With the bugs ironed out and performance even better than you planned, you know the sales from the stack of pre-orders on your desk are going to put…
Why LHM & Co? LHM & Co’s parent company, LH Media Inc, formed in 2012 as a media rep firm for several electronics engineer publications. Today, they are the North American sales channel for seven publishing groups covering nearly 20+ media brand within the electronics, LED/Lighting, and RF sectors. After nearly a decade of building relationships and working closely…
Your company’s website is critical to the success of your business and is a top destination for marketing activity. The goal for most digital, and even some print, marketing campaigns is to direct potential customers to your website to learn more about your products, make a purchase, or – as is often the case in…
October 2021 marks the 150th anniversary of the great Chicago fire – indeed, one of the great tragic events of the late 1800’s. Due to this upcoming anniversary (aren’t anniversaries typically associated with something happy?) there have been several articles about the fire making the news headlines, and most of them are excellent, packed with insight and historical knowledge. A short history lesson …