digital strategy
It’s just an email… right?
Although email marketing has been in existence for years, there is nothing simple about navigating this promotional channel. Most of us have experienced the good, the bad, and the ugly of email marketing in our own inboxes. It’s all about quality So how do you ensure that your prospects and clients perceive your company’s emails…
Read MoreYour press release, and the importance of media relations
Well, you did it. After eighteen months of planning, goal-setting, countless hours of hard work, and numerous revisions, your company finally has a new product to launch. With the bugs ironed out and performance even better than you planned, you know the sales from the stack of pre-orders on your desk are going to put…
Read MoreRole-playing your way to great SEO
Your company’s website is critical to the success of your business and is a top destination for marketing activity. The goal for most digital, and even some print, marketing campaigns is to direct potential customers to your website to learn more about your products, make a purchase, or – as is often the case in…
Read MoreWhat’s your digital strategy?
With school back in session for the 2021-2022 academic year, we’ve returned to enjoying the nightly homework sprints we (fondly) forgot about over the summer (and to an extent, forgotten about during last year’s COVID-driven school schedules!). The other night my son was working on a project for his leadership class regarding a ‘survival strategy’…
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