digital strategy
Message clarity is key
Last week my wife and I had time to kill between errands, so we decided to swing by the mall and check out the book store. While my wife perused books, I sat next to the store window that looked out on the rest of the mall. From that vantage point, I watched as dozens…
Read MoreYes B2B companies, social media is for you, too
“Social Media puts the public into PR and the market into marketing” says Chris Brogan, the President of New Marketing Labs. And if you step into our world of business-to-business marketing (B2B), it’s evident that this is an absolute fact. With society now able to reach the whole world at the push of a button,…
Read MoreYour press release, and the importance of media relations
Well, you did it. After eighteen months of planning, goal-setting, countless hours of hard work, and numerous revisions, your company finally has a new product to launch. With the bugs ironed out and performance even better than you planned, you know the sales from the stack of pre-orders on your desk are going to put…
Read MoreRole-playing your way to great SEO
Your company’s website is critical to the success of your business and is a top destination for marketing activity. The goal for most digital, and even some print, marketing campaigns is to direct potential customers to your website to learn more about your products, make a purchase, or – as is often the case in…
Read MoreWhat’s your digital strategy?
With school back in session for the 2021-2022 academic year, we’ve returned to enjoying the nightly homework sprints we (fondly) forgot about over the summer (and to an extent, forgotten about during last year’s COVID-driven school schedules!). The other night my son was working on a project for his leadership class regarding a ‘survival strategy’…
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